2024
Alabed, A., Javornik, A., Gregory-Smith, D., & Casey, R.
European Journal of Marketing, 58(2), 373–409
What happens when an AI companion remembers you?
We study how empathy and long-term memory shape relationships between older adults and AI companions. Our field experiments examine loneliness, cognitive stimulation, emotional connection, healthy aging, and responses to AI-suggested health behaviors.
Memory transforms an assistant into a relationship. In field experiments with older adults, we study whether memory-equipped, empathic AI companions reduce loneliness, stimulate cognition, and deepen perceived relationships, with the AI and beyond it.
We then trace how these social-emotional bonds shape something consequential: the willingness to adopt AI-suggested health behaviors around diet, sleep, and physical activity, informing the ethical design of technologies for healthy aging.
2024
Alabed, A., Javornik, A., Gregory-Smith, D., & Casey, R.
European Journal of Marketing, 58(2), 373–409
2022
Uysal, E., Alavi, S., & Bezençon, V.
Journal of the Academy of Marketing Science, 50(6), 1153–1175