Dr. Alex Mari

Alex Mari is Assistant Professor of Marketing at the American University of Bahrain and Visiting Professor at the Catholic University of the Sacred Heart in Milan. He earned his PhD in Business Administration from the University of Zurich, where his dissertation on the emergence of AI empathy in voice assistants and its impact on consumer decision-making received the Stanley C. Hollander Award from the Academy of Marketing Science. His research explores how empathic AI reshapes consumer decision-making as commerce becomes agentic, and has been published in the Journal of Business Research and the Journal of Interactive Marketing.