Mari, A., Uysal, D. E., Brooks, J., & Alabed, A.
SSRN working paper
Dr. Ertugrul Uysal
Director
Assistant Professor of Digital Marketing, ZHAW School of Management and Law
Ertugrul Uysal is Assistant Professor of Digital Marketing at the ZHAW School of Management and Law in Winterthur, Switzerland, and former Senior Researcher at the Chair of Technology Marketing (D-MTEC), ETH Zurich. He earned his PhD in Management from the University of Neuchâtel. His research examines how consumers interact with and relate to digital technologies, from voice assistants and generative AI to social media, with a particular focus on human-AI relationships and the psychology of anthropomorphism. His work has been published in the Journal of the Academy of Marketing Science, Journal of Retailing, and Personality and Social Psychology Bulletin.
Publications
Mari, A., Uysal, D. E., Alabed, A., Efthymiou, F., & Brooks, J.
SSRN working paper
No Hard Feelings: The Protective Power of AI Empathy During Service Interaction Failures
Efthymiou, F., Mari, A., Uysal, E., & Brooks, J.
SSRN working paper
The Voice of Emotion: Advancing Marketing Research Through Real-Time AI Emotion Measurements
Uysal, E., Alavi, S., Brooks, J., Mari, A., & Efthymiou, F.
SSRN working paper
2023
Uysal, E., Alavi, S., & Bezençon, V.
Artificial Intelligence in Marketing (Review of Marketing Research), 273–308
2022
Uysal, E., Alavi, S., & Bezençon, V.
Journal of the Academy of Marketing Science, 50(6), 1153–1175