Mari, A., Uysal, D. E., Alabed, A., Efthymiou, F., & Brooks, J.
SSRN working paper
Co-founder & Research Scientist
Senior Behavioral Research Expert, Delta Labs
Fotis Efthymiou is Co-founder and Research Scientist at the AI Empathy Lab. He earned his PhD in Behavioral Science and Technology from the University of St. Gallen, where his research pioneered the study of emotional speech synthesis, including how subtle vocal cues in AI voices, such as trembling, shape empathic concern and prosocial behavior. His work has been published in IEEE Transactions on Affective Computing, the Journal of Business Research, and the Journal of Interactive Marketing. Alongside his academic work, he is Senior Behavioral Research Expert at Delta Labs, where he develops AI twins for applied behavioral research.

Mari, A., Uysal, D. E., Alabed, A., Efthymiou, F., & Brooks, J.
SSRN working paper
No Hard Feelings: The Protective Power of AI Empathy During Service Interaction Failures
Efthymiou, F., Mari, A., Uysal, E., & Brooks, J.
SSRN working paper
The Voice of Emotion: Advancing Marketing Research Through Real-Time AI Emotion Measurements
Uysal, E., Alavi, S., Brooks, J., Mari, A., & Efthymiou, F.
SSRN working paper
2024
Efthymiou, F., Hildebrand, C., de Bellis, E., & Hampton, W. H.
Journal of Interactive Marketing, 59(2), 117–134
2023
Empathy by Design: The Influence of Trembling AI Voices on Prosocial Behavior
Efthymiou, F., & Hildebrand, C.
IEEE Transactions on Affective Computing